Tourism Management Certificate Practice Exam 2026 – Complete Study Resource

Question: 1 / 400

What is meant by "tourist motivation"?

The motivations behind tourist marketing strategies

The underlying reasons individuals choose to travel

Tourist motivation refers to the underlying reasons that drive individuals to travel. This concept encompasses a variety of psychological, social, and cultural factors that influence why people choose to visit specific destinations, engage in particular activities, or seek out travel experiences. Understanding these motivations is crucial for marketers and tourism professionals as it helps them tailor their offerings to meet the desires and expectations of different segments of the tourist market.

For example, motivations can include a desire for adventure, relaxation, cultural exploration, or social interaction. Recognizing these motivations allows tourism providers to develop targeted marketing strategies and create experiences that resonate with potential travelers.

Get further explanation with Examzify DeepDiveBeta

The economic factors influencing travel costs

The environmental impact of tourism

Next Question

Report this question

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy