Tourism Management Certificate (TMC) Practice Exam

Disable ads (and more) with a membership for a one time $2.99 payment

Boost your career in tourism by mastering the Tourism Management Certificate exam. Use flashcards and multifaceted questions to enhance your knowledge. Prepare for success!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

The division of the Marriott Miami Airport into three types of hotels is an example of:

Diversification
Segmentation
Market expansion
Brand consolidation

The correct answer is: Segmentation

The division of the Marriott Miami Airport into three types of hotels is an example of segmentation because segmentation involves categorizing a market or product offerings into distinct groups that cater to different customer needs or preferences. In this case, by offering different types of hotels, the Marriott is effectively targeting various segments of the market, such as budget travelers, business professionals, and luxury seekers. This strategy allows the hotel to address diverse consumer demands, providing tailored services and amenities that match the specific expectations of each group. By clearly defining these segments, Marriott can optimize marketing efforts and enhance customer satisfaction, ultimately leading to increased loyalty and revenue.